Sunday, November 11, 2012

Achieving Impossible Possibilities In Your Business

I frequently set an intention to achieve what I consider to be "an impossible possibility" for myself in my business.
When I became a mom I realized that I wanted to be an amazing mother while making an even greater difference in my business. At the time this felt like an "impossibility possibility."
My belief was, "You can be a great mom OR a successful business owner, but you can't have both - especially not at the same time."
And yet my income doubled after my son was born. Then I decided it would be an exciting challenge to see if I could breakthrough six-figures within six months. I had never made that much money within six months - let alone an entire year.
I certainly didn't think it was possible to achieve this while having an abundance of time for my family, myself and working four balanced days a week. In spite of my initial self-doubt and skepticism I went on to achieve my goal.
I held a sincere, committed desire to achieve these intentions - even while feeling doubtful about my ability to carry through on them.
Often when I set a new intention or business goal I came face to face with resistance, and my inner dialogue about how it isn't possible for me to achieve what I say I want. However, each time my stories of self-doubt arouse I would re-commit to "BEING" the person I wanted to be in the future "RIGHT NOW."
When I was achieving my goal to breakthrough six-figures I remember waking up in the morning and being bombarded with thoughts about how I couldn't possibly succeed and that I was doomed to fail.
When thoughts of doubt and disbelief arouse I would return to my commitment and ask myself repeatedly, "How would a business leader who was committed to making 'X' amount of money this month WHILE 'living and loving richly™' handle this situation?"
Even in my moments of doubt I returned to this singular question over and over. At some point I would experience a huge shift causing my doubt and fear to disappear - and I would receive some sort of inspiration around how I could achieve my goal.
My inspirations came because I kept re-committing to being my vision over and over again.
Today's Reminder
Here's a daily reminder you can use when creating your "impossible possibility in your business...
"It's okay for me to feel doubtful about my ability to achieve a goal that I've never achieved before. I don't have to wait to feel confident about my ability to achieve my goals before taking action.
I can have all the self-doubt, fear and resistance in the world and still move forward!
As long as I am committed to BEING the kind of person that I want to be the in future right now, and as long as I am willing to take the next action step to move towards my ideal vision, then I can allow myself to feel my self-doubt and fear and still move forward anyway."
"There's a big difference between wanting something and committing to it. When you want something you move towards achieving it as long as it's easy and as long as you believe it's possible. However, when you're truly committed and you consciously recommit to achieving your goal over and over again - tens, if not hundreds of times a day while continuing to take action towards it in spite of your fear and self-doubts... this is what creates true character and radical business breakthroughs."

Sunday, November 4, 2012

The Electronic Message Board

The electronic message board has been around for several years, but their usage is still far less common than traditional signage. What this means for a business is that using one of these signs provides an easy way to stand out from the competition. Yes, they are more expensive than a sign made from wood and paint. But they are much more versatile, giving you more chances to connect with potential customers. In an age where the average attention span is dwindling by the second, you must do everything in your power to catch the customer's eye. These signs give you a golden opportunity to do so. Here's how you can use them to their greatest advantage.
Use the News
A lot of businesses make a very amateur mistake when they first get an electronic message board. They use it only for their own sales and promotion. Why is this a mistake? Because people who drive by on a regular basis will simply learn to ignore your sign. 15% off detergent, special sale this Saturday, a clich├ęd slogan. Yawn. While this information is important to you, why would anyone else care? Unless a driver is specifically invested in visiting your store, they aren't going to pay attention. Use current events to draw in that interest. Throw some major headlines on the sign. Time and temperature are good (if slightly boring), informative displays as well. Give people a reason to look.
Change It Up
The glory of an electronic message board is that it takes nearly no effort to change what it written there. Some signs provide no custom options, while others require someone get out there with a stick to change the writing letter by letter. With an EMB, you simply log into the computer and type out a different phrase or two. That's all there is to it, so make sure you do it regularly. Even if you're promoting a specific sale, change up the wording on a daily basis. Do a countdown. Anything you can use to get people excited should be considered.
Be Prepared
It's one thing to use an electronic message board to attract the attention of potential customers, but you'll need to be ready for the business. You sometimes only get a single chance to make a good impression. Fail to accomplish this, and those first time customers may never return. Your signage is but one aspect of running a successful company. Make sure your other pieces are in place before you bring in an influx of new business.